Illinois State Board of Education: The Answer is Teaching Campaigns

It’s in human nature to seek answers. We raise our hand in class. We google things. We ask our parents if we’re there yet. As we examine our own path in life, some bigger questions arise.
How can I make a good living?  What career has the benefits and support I need?  How can I give back to my community?  And how can I impact the future? The answer is teaching.

Visually, direction is taken from what we typically see in the classroom setting; red pen marks from a teacher, stickers, underlines, checks, scribbles, white chalk board doodles, etc. Blues, green, orange and gold are primarily used throughout, as each color evokes a sense of hope, stability and excitement which are all traits felt in school. Because the audience for this campaign is so broad and diverse, it was important to consider how imagery can be framed in creative of any size and how language and graphic treatments will expand across the campaign and in spanish.